Aaron Keller Aaron Keller is a founding partner and the Managing Principal of Capsule. He heads brand strategy, research and naming for the firm’s clients, which have included brand like Jack Daniel's, Herman Miller and Target. He has written two books on design, Design Matters: Logos and Design Matters: Packaging. Both books have become national best sellers in design.
Brian Adducci Brian Adducci is a founding partner and the Creative Principal of Capsule. He leads the creative vision for the firm’s clients. Brian has more than twenty years of design experience with national and international clients in branding, identity, packaging and retail environments. Brian has authored two books on the subjects of packaging and logo design. His work has been recognized internationally and is featured in more than dozen books on international design for corporate identity and packaging.